10 Trending Influencer Marketing Trends for 2023

Influencer marketing is constantly evolving. What worked yesterday may not work tomorrow, which is why it’s important to stay on top of the latest trends. To help you out, we’ve compiled a list of 10 influencer marketing trends to watch in 2023. From creator-focused marketplaces to the rise of UGC creators, these are the trends that you need to know about if you want to stay ahead of the curve. So without further ado, let’s get started!

Creator-focused Marketplaces Become More Common

Influencer marketing is becoming more and more important as the world becomes more connected and transparent. In 2023, we’ll see a rise in creator-focused marketplaces that connect brands with influencers. These platforms will make it easier for brands to find the right influencer for their campaigns. 

Additionally, transparency around influencer fees and contracts will become more common. As influencer marketing becomes more data-driven, platforms will use AI to match brands with creators. This will help to ensure that influencer marketing campaigns are effective and influencers are paid fairly for their work.

Fewer Filters and Refined Content

In the year 2023, influencer marketing will be in a different place than it is today. Gone will be the days of heavily filtered content and curated feeds – influencers are moving away from these practices in favor of more authentic and transparent content sharing. 

This trend is likely to continue as influencers move away from heavily edited posts in favor of sharing content that is more representative of their audience. Additionally, we’ll see less curation of feeds, with a focus on individual posts instead. 

This will give influencers more room to share content that is of real value to their followers. These top 10 trends will help you make the right decision when you want to stay ahead of the influencer marketing game in 2023. 

And if you can’t decide on an influencer and how to approach them, Digital Kangaroos can help you choose the best influencer marketer and drive effective results. It is a digital marketing agency that has the best social media marketers to connect you with the best influencers and supervise your social media accounts. 

UGC Creators in Demand

In 2023, we expect to see more brands working with UGC creators to produce high-quality content. User-generated content (UGC) is a powerful form of marketing that lets customers do the talking for you. This content is most commonly found in the form of social media posts, reviews, and blog posts. UGC is effective because it’s authentic and relatable.

According to Taggbox, 86% of companies prefer to engage with UGC influencers. No customer will spend money if they are not 100% sure about a product, but they will buy the products other customers create content about. This gives them a surety about the authenticity of the product. 

Stock Videos will go a Long Way

Influencer marketing is becoming more popular every day, as marketers strive to find new and innovative ways to reach their target audience. One of the most popular influencer marketing trends to watch in 2023 is the increasing use of stock video content on social media platforms like TikTok

This type of content is easy to share and easy to consume, making it a top influencer marketing strategy. Additionally, it gives influencers readily-available content like walking down the street flaunting their OOTD or a plain routine of making coffee in the morning. It gives them the time to rejuvenate and gain mental peace and a break from making long-form videos. 

Another trend to watch in 2023 is the increasing use of influencer marketing strategies in conjunction with other marketing channels. This way, influencers can help promote brand content in a way that is more authentic and engaging for their followers.

Deeper Meanings to Niches

As the influencer marketing industry continues to grow, niche markets will become more and more popular. This is because brands are looking for more specific target audiences, and niches provide that. 

Micro-influencers will also become more popular as they provide authenticity and relatability. So, if you’re in the influencer marketing business, it’s important to stay up-to-date with these trends so that you can target the right audience and produce quality content that is relevant to them.

The business owners hiring the influencers will go in-depth to observe the audience type of the influencers. Does the influencer have more views on skincare or haircare videos, although they both come under the beauty niche? 

Influencers Now in Business

Influencer marketing has taken the world by storm in recent years. Not only are influencers some of the most social media influencers out there, but they’re also some of the most sought-after business owners. 

This trend is only expected to continue growing in the coming years, as more and more influencers become entrepreneurs. We can expect to see even more innovative businesses from influencers in 2023. 

This opens up a new world of partnerships and collaborations, as influencers work together with brands to create content that resonates with their followers. It might help a micro-influencer to collaborate with them and promote their product range. As a result, both influencers and brands benefit in many ways.

More Ongoing Partnerships & Collaborations

The world of influencer marketing is constantly evolving, and 2018 was no exception. We can expect to see more ongoing partnerships and collaborations between brands and influencers in the coming years. 

The focal source driving this trend is to create more authentic and sustainable relationships. As brands seek to build trust with their audiences, long-term commitments become more prevalent. This trend is likely to continue as brands seek to tap into the potential of influencer marketing to reach new audiences and grow their businesses.

Creators Become Social Media Managers

In 2023, we predict that more and more creators will become social media managers. This is because they already have a built-in audience that trusts their opinion. Additionally, these influencers are usually well-versed in social media best practices and understand how to create engaging content. 

As social media becomes a significant aspect of digital marketing, creators are stepping up to the plate to manage their own social media presence. This is a great opportunity for marketers as it gives them a direct connection to influencers and allows them to learn from the best in the business. 

By following influencer marketing trends in 2023, marketers can be sure to stay up-to-date with the latest strategies and tactics that influencers are using to reach their target audience.

Influencers as Creative Directors

In 2023, we’re predicting that the role of influencers will continue to evolve. Influencers will become more involved in the creative process, from concept development to art direction. This trend is being driven by brands who want to tap into influencers’ vast reach and engage with their audiences on a deeper level. 

As influencer marketing becomes more saturated, we expect to see even more creativity and innovation from both brands and influencers alike. 

The Gist of the Matter

Be on the lookout for trends such as influencers becoming more involved in the creative process, brand collaboration, influencer marketing becoming more saturated, and more influencer marketing strategies that involve deeper engagement with audiences. So, what are you waiting for? Start planning your influencer marketing strategy for 2023!