Social media profiles have now become the most valuable platform to market your brand or even to showcase your own talent.
It is evident that when used in the right manner, social media can definitely help you in many ways, whether it is branding or enhancing your personality or public appearance or driving the required needs.
Businesses, institutions and organizations often use social media every single day to raise awareness, connect with their audiences, and drive leads and business.
With a vast and engaged following on one or more of the major social media platforms, brands can efficiently spread the word about anything, be it campaigns, advertisements, new initiatives, or many new products and services.
The key is to build a thriving and active online community of your ideal visitors or fans, the ones who will surely engage with your content, share it with their social media networks or any other similar platform, and ultimately, become the paying customers without any trust issue or more.
Given below are the 7 effortless ways to enhance your social media profiles:
Make sure that you are using images in right proportion
We always get excited about posting new images or certain posts but we often forget about the right proportions in which they must be posted.
Irregular size of images does not really attract the visitors and if this pattern continues, you may not be able to get a good number of ideal fans in order to maintain your social media profiles.
Given below are the right proportion of images of some social media profiles:
● Facebook profile picture: 170 X 170 px
● Facebook cover photo: 828 X 465 px
● Twitter profile photo: 400 X 400 px
● Twitter header image: 1,500 X 500 px
● Instagram profile picture: 110 X 110 px
● Pinterest profile picture: 150 X 150 px
● YouTube profile picture: 800 X 800 px
● YouTube cover photo: 2,560 X 1,440 px
Branding requires same profile image on every social media profile
It doesn’t not matter if you are running a business or you are a public figure or have an established brand; recognition is the key to branding.
Having similar social media profiles will always help your visitors or customers to recognize you easily. Such actions will surely build on trust and help you drive more valuable leads and a good number of ideal visitors.
Having different brand logos or different pictures will surely dilute your brand’s visual identity and this can be an issue in building a good brand name.
Hence, it is important to have similar logos and social media profiles on every social media platform.
Make sure to have a consistent social media profile
In order to enhance your social media profile, it is important to have brand recognition and consistency. These are the only keys to make it possible.
Having a consistent social media profile will surely help you in driving more and consistent visitors. The more you post on a regular basis or on regular intervals, the more often you will have new visitors.
This way you can build an audience that you have been wanting to build and can definitely enhance your social media profiles.
Make yourself discoverable in every sense.
It is evident that for a website to be on SERP it is important to use some good keywords and thus, the view time and visiting action can be improved when it comes to the website.
Similarly, it happens with social media profiles too. Until you are not discoverable, it is not possible for you to stand out in the competition.
Hence, use good keywords and better alt tags to be discoverable and stand out in public.
Cross promote yourself
To build your profile on social media, you can take help from other social media platforms too.
Yes, you heard it right. There are many social media profiles which allow you to link other social media profiles from different platforms and in such cases, you can easily cross promote yourself. Like:
● Instagram allows you to add website link in which you can add link of our different social media profile,
● LinkedIn allows you to add twitter handle, etc.
Reality is something that lacks in social media profiles. Spammers are widely available everywhere, on every social media platform possible.
Keeping up with every field whether website links or call-to-action filled up and providing right information is something that helps you in enhancing your social media profiles.
Nowadays, social media platforms promote and boost real content more than branded content.
Build Trust Socially
Make your audience believe that you are a human. Your content, if you are even branding, must connect with your audience and it will not only help you in building a team of ideal fans but will also help you in driving new visitors to your profile.
Building such trust with your audience in and out will help you to maintain that position, be discoverable and ultimately will enhance your social media profile on top-notch levels.
When used strategically, efficiently and thoughtfully, social media platforms can surely be a great way for brands, institutions, public figures and organizations to connect with audiences, build an ideal team of loyal followers, and expand their reach and visitors.
Above given ways will surely help you in the right manner to strategize and enhance your social media profile in new and different ways. This way you can naturally enhance your social media profile and build a new audience for your brand, institution or an organization.