A career in Digital Marketing is one of the most trending and sought after careers these days. While it is easy to understand the job role of a digital marketer, blogger, social media pro or content writer in today’s time; it was not possible a few years back.
I remember the first blog I read was of a friend who had started Blogging out of his passion for writing. It excited me to start a blog of mine but I never took it seriously. It was many years later that I ventured full-time into Blogging and decided to make a career out of it. It might not be the case today but I remember when I started, I had to literally explain what my work was and how it was possible to make money out of what I was doing.
From what all that has been written above, it must be clear that I started my journey as a Blogger. But, today I run a digital agency offering all sorts of Digital Marketing services. The whole idea behind writing this post is to communicate the idea that you can easily become a digital marketer if you are a passionate blogger.
The first thing to know is that even though Blogging is an art, attracting the right audience is a science. In a nutshell, the bloggers who can master the science of attracting the right audience can easily become digital marketing experts.
To understand things better, it will help you to know what the major modules of Digital Marketing are. They are as listed below:
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Marketing Automation
- Integrated Digital Marketing
Obvious as it may be, you need to train yourself in the modules given above in order to become a true digital marketer. That is to say, you should be the one who knows how to conduct successful digital marketing campaigns, create a unique content strategy and drive sales through social media.
Because it’s easier said than done, mastering these modules by following the conventional method of learning is a tedious and lifelong process. One thing, however, that helps you master all these skills indeed is Blogging.
When you start your own blog- out of passion, hobby or any other reason, you are required to perform a series of tasks on a routine basis to keep the blog up and running. These tasks majorly include planning, creating the content and promoting the content you write. That is to say, all the tasks you are required to perform as a Blogger form the basis of all the modules of Digital Marketing. And, when you set yourself up for success in Blogging, you do whatever it takes to learn all these tasks- you read online, do things practically over and again, seek the help of experts and find tools and resources that can help you. As a result, you end up acquiring all those skills that are required to become a digital marketing expert.
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