In the blogosphere, if your blog is not branded, then you don’t really stand a chance. Rather than spending thousands of bucks to make your blog branded, why not consider a few DIY things that could make your blog a reputed identity.
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What is a brand?
A brand is something that is built gradually over a period of time and turns synonym for quality, trust and efficiency.
To be precise, a brand is something that drives people to buy services/products even if they are too expensive.
What do you mean by branded blogs?
A blog that offers audience unique and engaging posts that the audience loves to read and share can be termed as reputed, popular and branded. A branded blog has an easy to remember domain name, logo, background and of course, it has a tone that directly connects with the people.
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Turning your blog into a branded identity is a never-ending task but perseverance and determination are the perpetual fuel to this desire. Branding a blog is a process that creates a strong and positive image of the blog in the mind of readers and the e-world. Branding helps to develop an emotional connection between the blogger and the audience.
Why is Branding Important for a Blog?
- For an impactful first impression
- For building authority, trust and attachment with audience
- It ensures that you’re serious in your business
- There is a better ROI
- It helps you to sell your services effectively
Aiming to commercialize your blog or make money online from your blog, then branding is a very crucial component for your blog to grow and expand in e-horizon. This blog offers you some effective and essential tips to make your blog emerge as a brand.
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1. Blog Name or Domain Name
The name of your blog is the first factor that helps you establish it as a branded identity. Well, the competition is huge and you may or may not get the desired domain name. Here are some key points that you need to keep in mind while selecting your domain name. The domain name:
- should be original and unique
- should be easy to understand, interpret and remember
- must contain a word related to your niche
Try to get a .com extension for your blog, if not available you can opt for the one that fits well with your niche.
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2. Designing the Logo
The blog logo represents your identity and authority in the blogosphere. A creative and innovative logo amp ups all the marketing efforts and stands as the face of the blog. You can design your logo in three different ways.
a. Typography- Here the logo contains text associated with the blog name such as logos of Google, Sony, Cadbury etc.
b. Symbol- An icon or any graphical object can be used to represent your blog or its niche. For example, logos of Apple, Twitter, Mercedes, Microsoft Windows, etc.
c. Mixed Elements- Such logos use both icons as well as text. TheBloggingHacks has this type of logo. Some other popular brands using this type of logos include Nike, HP, Cisco, BMW, etc.
Get your logo designed with the help of a professional to ensure the originality of the logo. The logo designed should have a connection with the blog or its niche. Try to get a logo designed in your brand colors.
3. Choosing Fonts, Colors and Theme
Most bloggers don’t bother about selecting fonts, template and colors but these do have a deep connection with human psychology.
Would you like to read a book in a room that is messy and untidy?
Inevitably, NO!
The same applies to a website. The bounce rate of your website will shoot in case your website is curated using a cluttered and unorganized template. No one is going to read your blog if it is not presentable.
A clean website with a soothing color palette would attract the audience.
Stick to the color palette and fonts and try to use them in your blog marketing endeavors such as social media posts, emails, etc.
While customizing the blog, ensure uniformity across each blog element.
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4. Compelling About us Page
Do you know that readers are genuinely interested in knowing the blogger behind the blog they love?
A compelling “About Me/ Us” page is another milestone in the process of blog branding. The page should tell about you, your journey, hobbies and interests. Apart from this, write about the blog’s vision, mission and what made you start the blog.
5. Niche and Keywords
One thing you must know is that you need to narrow down on your Blog’s niche. A broader niche would turn the odds against you leading in blog failure as the internet is flooded with thousands of generic blogs.
You need to go down to specific lines. For example, starting a blog related to beauty won’t fetch you a good audience. Rather you can start a blog exclusively on hair care, skincare, make tips, home remedies, etc. This way you are automatically drawn higher on Google searches.
After selecting your niche, perform competitor analysis and look out for best-suited keywords. Focus on the long-tail keywords as they will bring the most relevant traffic to your website. Optimize all your content stratagems and marketing strategies around these keywords only.
6. Blogs- Frequency, Tone, Length
Before writing your first blog there are some issues that you need to work on. They are blog length, blog tone (writing style) and frequency. Google prefers detailed content. This means that an article of 2000-2500 words is good enough to fetch good Google rankings. Yes, of course, the content has to be quality driven and keyword optimized.
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Secondly, you need to decide on the frequency of the blog posting. Whatever frequency you decide, make sure that you follow it by heart and follow 20-80 rule as well. 20% time for creating the content and the remaining 80% in promoting the post.
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Next, there comes the tone of the blog. Follow a conversational or storytelling tone that will help you to connect emotionally with your readers. If you are outsourcing the writing part, make sure that the bloggers you choose are pro and blend your thoughts into beautifully crafted and well-researched content.
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7. Hire a Branding Professional
At the initial phase, things are easier to control but you may need additional professional help at later stages. When a blog grows, the number of readers increases. It becomes a tough task to meet the expectations of readers as well as manage all the blog posts alone. The best way is to hire a professional who is an expert in blog promotion. You just cannot afford a single error at this stage as it may push you back in SERP rankings.
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8. Communicate with your Audience
It’s the common people that make or break the brand. So, you need to assure that the concerns of your audience are being addressed on-time. Social media is the best platform where you can communicate and interact with your audience. These channels help to preconize that you are unequivocally the best solution that people have been looking for.
Conclusion
Branding is the heart and soul of every blog. Branding a blog ensures impactful e-presence, audience engagement, blog growth and enhanced sale of your services/products. You need to have a unique and efficacious logo, blog name and blog template. Your content curation and blog promotion strategies decide the fate of the blog. These practices ensure that your blog emerges as a brand and has a positive impact on your audience.
What practices are you following to make your blog a brand?
Stay tuned with us to learn many more blogging hacks that help you stand above the rest. If you loved reading this post, don’t forget to share it with your friends.