SEO-oriented content marketers and creators know it really well that their website content and strategies associated with them should involve more than just an image and text that users usually encounter on a given page.
Of course, there are many on-pages SEO elements like Meta descriptions and image alt tags to consider, but what about all the content that users normally see before they even arrive on your webpage?
Today, we are talking about schema mark-up (a kind of code that tells search engines about what kind of rich snippets they should include with your webpage alongside your link in the search results).
Schema mark-up is one of the latest evolutions in Search engine optimization.This new form of optimization is considered to be one of the most powerful but precisely the least-utilized forms of optimizations available nowadays.
Once you grasp the method and concepts of schema markup, you can definitely boost your website in the SERPs.
What is Schema Markup?
Schema markup is said to be a structured data vocabulary which helps all the search engines to understand the information that is available on your website in order to help with rich results.
These schema markups generally allow search engines to see the relationships and meanings behind all the entities mentioned on your website. Rich Snippets are generally proven to help click-through rate in organic search results.
Why is Schema Markup important?
Schema markup precisely powers rich snippets, which often have click through rates being higher than ‘continuous’ or ‘regular’ search results, which means more traffic to your site.
It is no prior plan or coincidence that schema.org, the organization behind the markup, was created and launched a year before Google’s Knowledge Graph (a kind of knowledge based on the relationships and entities between them)—came to life.
And you guessed it right, one of the primary and functional sources for this kind of data is the schema markup.
How is Schema Markup used for SEO?
Schema markup can normally be used by anyone, but it depends on how you use it and moreover largely on your business or community. What is important for customers or visitors to know about your business? What do you want to share with your customers or audience?
Here are a few examples of the different types of schema markup and how they help SEO:
Article Schema Markup
Being a website owner, your only aim is to provide informative and relevant content that precisely draws traffic, produces attractive search results and gains clicks.
To opt this, you can mark up your article titles, graphics, metadata, headings, links, and other key article components with the use of schema markup. This will help you go a long way in making your article stand out. On SERPs.
Voice Search
Voice search is considered to be speaking your search query instead of usually typing it on the search engine search box. Some recent research has shown our knowledge that many internet users and most active audiences now prefer voice search over the same traditional text method to conclude queries.
Many concluded that this method of searching out queries or answers on the internet is said to be the most hassle-free and more flexible method than typed searched queries.
E-commerce Data In SERPS
Whether you are running just a single store or a chain of stores, you definitely need to create a name for yourself. To generally rank in the same league as Walmart, Amazon, or Best Buy, you should try implementing a product schema markup to your online store products.
Most of these top brands generally use the schema to markup their marketing content and product descriptions. Schema, when paired with the right keywords, not only produces rich snippets for your webpage but also generates more clicks and conversion rates.
How does schema markup help in driving online traffic?
In present times, search engine ranking algorithms are changing continuously and getting more sophisticated. With Google’s every latest update, the search engine is now taking into account the actual meaning of what you’re trying to say.
Schema mark-up is a way for search engines, webmasters and content publishers to communicate information about their webpage, which helps them rank higher in Google’s search results (SERPs).
With the help of the right schema markup and associated methods, you can see yourself among the top competitors. If the tags are placed accurately, they can help you drive relevant traffic to your webpage, along with helping you in generating more leads and boost sales.
So, what have you been waiting for? Boost the performance of your website by placing the right schema in the right place.
There are no two opinions or arguable statements about the fact that schema markup is the most effective and latest evolution in Search engine optimization. Marketers are nowadays utilizing this form of optimization to give a boost to your website in the SERPs.
If the content form is added accurately on your webpage, then you can easily boost your website SEO, optimize it accurately and win the visitor’s/audience’s heart.
Summing Up
Schema markup may look scarier than it actually is. Most of the available and working or live websites can mark up their content in the most easy and efficient manner.
Precisely, adding markup to your webpages not only helps your website stand out in the SERPs with rich snippets, but it also contributes to making the web truly linked.