Congratulations! Your website is up and running. The SEO efforts are rewarding and the website is receiving a good amount of traffic. What about conversions? Are they proportional too? Read the blog to unveil the secrets to fix a low conversion rate despite having high traffic.
Conversion optimization is the main component directly impacting your revenue from the online business.
What is conversion optimization?
Larry Kim, Founder at Mobile Monkey explains that conversion is the prime element of the paid search strategy that aims at turning visitors into customers. In his post, he shares that conversion rate optimization enables the webpreneurs to maximize every cent spent on PPC strategy. The approach followed should convince every prospective buyer to take immediate action.
What is a good conversion rate for small business?
According to Webfx, a good conversion rate should be between 8% and 10%. Most of the big businesses aim at about 11.45%. Look at the table below to check industry-specific conversion rates.
But, achieving a rate of 11% is like a great achievement. Larry Kim calls them “Unicorns”.
The top blogger Neil Patel explains that the reasons for low conversions (despite having a sold software and ingenious strategy) are very basic. The most common reasons are related to unimpressive CTAs, unclear value proportions, intrusive pop-ups, poor language or content etc.
Now, let’s understand how to fix the low conversion issues.
1. Missing or unimpressive Call-to-Action
Most of the beautifully designed websites have detailed information for their visitors but have no CTA placed on the landing page. However, internet flockers don’t know where to proceed or take action after going through the information. This makes a website useless as it fails to serve its main purpose. This ultimately gives a golden opportunity to the competitors.
Here’s what you can do:
- Ensure that your website is navigation friendly and people don’t struggle to find the action buttons. Don’t expect your visitors to visit the contact us form them. If you want them to take an action, place proper call-to-action buttons after the information. Most of the visitors are unaware of what to do next and how to take an action. Place proper CTA (call to action) buttons on the landing page itself.
- The CTA buttons should be placed on the top or above the fold. If you are making your users scroll down and click the button, you are going to lose them.
Don’t overdo in the CTAs. The text for the CTAs should be interactive and casual. Avoid going creative or thinking out-of-the-box. If you are providing a text box, state clearly what has to be written there.
Image source: https://neilpatel.com/blog/conversion-rate-low/
- Don’t use tiny or small CTAs that are difficult for a human eye to see. Rather use text, menus, buttons, banners or something macro, that people can see and click.
2. Cluttered Pages
When your website is under the development stage, make sure to choose a template that is beautiful as well as less crowded. Even after the deployment, make sure that the website does not look clumsy with unnecessary elements or widgets. This makes your website look ugly. If your pages do have audio(s) or videos(s) embedded, turn off the auto-play option.
Get your website redesigned to mark the first digital impression right.
Few tips that you can follow:
- Keep minimum graphics on the landing page.
- Try to have only useful content along with suitable CTA that helps the visitors to take action.
- Have proper headings, subheadings or bullet points within the content. This entices the users to go through the text or even skim the text.
- Choose a font that is clean and legible to read.
3. Inappropriate Keywords
Keywords help to drive organic traffic to the website. If your website is having no connection between the keywords and the content offered, the traffic is going to bounce back.
The users should ensure using the right keywords in the right density to help the search engines and visitors locate your page. There are many keyword research tools available for free. Also, you can take expert advice from a professional digital marketing agency/ content writing firm.
4. Missing Trust Building Signals
Unless you are a reputed firm, people are looking for trust signals on your website or profile. They are not going to trust the services or products blindly and are going to hesitate in making payments. Visitors want to have a look at your portfolio, case studies, social media presence, client testimonials, etc.
So, the thumb rule is to make sure you have impressive trust signals on your web page, social platforms and Google my Business Page. Go for local citations on popular websites. Display your work-culture, awards, recognitions, etc. on the homepage or landing page. This is essential to win the trust of the visitors.
Are you frustrated about your dropping conversions? Contact us today for a result-oriented discussion.