Conversions can be stated as the epicenter of the majority of present day digital marketing strategies. Without the usage of conversions, revenue decreases and businesses struggle. It is a general conviction that Google Ads are the major reason for Conversions and most businesses have the capacity to generate £2 for every £1 spent on the platform but what if you could get an increased number of Conversions for the same cost? You would definitely be mad to turn it down but many businesses do without knowing.
Majority of the advertisers are concerned about two of the issues. They are bothered about escalating the conversion rate and slumping the cost per conversion. The problem is that many small scale businesses do not have the necessary in-house expertise to track the endless jargon which gets in the path of optimizing a campaign.
In this blog, we will tell you about some of the perfect methods to enhance your Google Ads conversion rate with conversion tracking tools. The following tactics are proven to work.
- Use remarketing as a Conversion Rate Optimization (CRO) tool
It is a firm conviction that remarketing is an efficient way to improve your CRO and help coax visitors who are on the fence to come back again to your website in order to complete a conversion.
Most of the PPC advertisers have not given consideration to using remarketing as a conversion rate optimization tool but bringing it in picture will assist in saving you both budget as well as time.
There is a rare chance for a conversion action on someone’s first visit, thus remarketing helps you pull them back, remind them why your business is so amazing and try to win them to proceed with the conversion.
When you make use of remarketing, you are just showing an advert to people who viewed one of your adverts before. It is a fabulous use of budget, as using remarketing is typically less costly than using a search advert for the first time.
- Align ad copy with landing pages
This is some sort of obvious by now but if you want your Google Ads to generate the most clicks possible, it will be a good thing to align it with the landing page QS or Quality Score is really substantial.
Not only does it mirror a KPI of the performance in the past but it is an effective method of predicting the performance of the future campaigns. You want to transform your conversion code when you modify something in the campaign.
Considering the budget perspective, if your quality score is high it also means that your advertising expenses will fall down. A higher quality score will mirror a slump in cost but it will also lead to a higher ad position in both display as well as search networks. Two birds, one stone.
- Introduce click-through rate best practices
Click through rate could be termed as a ratio that shows how often people come across your ads and then click on them. The more people who click on the ad and visit the landing page, the more people you will be able to convert into purchasers. As a consequence, the people who improve their Google Ads rate of conversion will get more advantage than those who are just setting up multiple ad variations.
There are certain things you can do to convert your ads into more clickable ones.
You can produce meaningful revenue from Google Ads if you know what you’re doing but you also have to differentiate between Google search ads and the display networks. A good understanding of that difference will help you align your ads and form more appealing and clickable copy for your ideal consumers.
- Implement negative keywords
Most of the search queries will not be important to your offer. Unluckily, it is the nature of the devil. People searching for “marble worktops” could be looking for kitchen worktops, bathroom worktops or marble for outdoor BBQ areas, thus, if you are currently selling the worktops for bathrooms, 2 out of 3 of these will not be related and as a consequence there would be a low click-through rate.
Instead of making such searches, there can be usage of negative keywords for blocking your ad from showing certain fluctuations of your target search term. There are a lot of case studies out there where the advantage of using negative keywords has improved the performance. Negative keywords do not just apply to search network ads. They also apply to various ads on display networks.
● Customer-focused wins every-time
Content marketing is based around the principle of knowing what your ideal customer looks like and after that creating content which is enticing to them – around their aspirations, demands and challenges faced.
In Google Display Network, you can easily bring together audiences to your ad groups. After all, you should not target each and every person.
If you are going to run ads on the Google Display Networks, figure out that you need 3 elements to ascertain your success. Your display ads should have the right messaging and target the correct individual and it has to be shown at the spot on time. This results in conversion actions which we are all looking for.
Even though there are a lot of conversion tracker metrics which you can monitor to calculate the output of your campaigns, conversion rate continues to be the most substantial. It affects ad copy and landing pages and there is always scope for betterment.
Google Ads is a beneficial way to get traffic to your site quickly. If you do not have the time to understand or the funds to experiment or the time to wait for natural traffic to build up, using Google Ads is an effective way of building a client-base with good quality customers.