How to Use Psychology for Designing Your Website?

The purpose of building a website is to reach a larger audience. Further, digital marketing strategies help to gain potential customers.

The human mind works in mysterious ways. It is capable of retaining visuals for a longer duration of time. 

Captivating designs and aesthetic color schemes for your brand will catch the user’s attention. 

Regardless of a B2B or B2C business, a good design is beneficial to all. Further, designing the website according to human psychology gives it an edge over competitors. 

When building the website ask yourself some questions. 

What is the customer thinking?

What are my customer’s expectations?

Is my brand in line with the customer’s mindset?

Tapping into a customer’s mind can be a tricky business. But, a high-quality creative website design brings in the numbers. 

# Psychology Trick 101- Minimalist Design 

‘Details are the real design.’ It may sound absurd, especially to budding enterprises, but simple designs bring more traffic than cluttered ones. 

Hiring a graphic designer seems like a better option since they have a deeper knowledge of colors and designs. 

A user builds a 60-90% perspective about the company on the colors alone. 

Adding more visuals in the hope to better the user experience might show adverse effects. Choosing the right color scheme for your brand also depends on the brand type. 

Colors are a great way to build an emotional connection with the audience. Every color triggers a certain human emotion. 

Talking about it, building an emotional connection with the audience helps in building an interactive website. 

#Psychology Trick 102- Use Mental Triggers

It is pure human psychology to remember favors done by others. Targeting mental triggers will build a connection with the users, and they will subconsciously take action in your favor. 

Use the theory of impulsive decisions in your digital marketing strategies. A limited-time offer often accelerates the process of cart abandonment. 

When using email marketing and social media marketing, promote what is trending in the e-commerce strategies

Another trick is to respond to customer feedback. Everyone likes a quick response, and responding quickly (within 0.1 seconds) to your customers builds their trust and liking. 

Build a responsive website design with AI that can generate an automated thank you message to the users. 

The human brain gathers video content 60,000 times faster than text content. Hence, using smooth-working animations in your website enhances user experience. 

High-quality animations and UX designs for websites will captivate the user’s mind.

#Psychology Trick 103-  Providing Comfortability and Predictability

Every business owner wants to create unique and different website designs.

It is in no way wrong however, some design patterns cannot change. It would disrupt the user experience. 

Approximately 90% of internet users access websites through mobile. Thus, creating a need for mobile-friendly websites

Most surfers use a single hand to hold and operate the phone simultaneously. 

Hence, some common actions like swipe and primary buttons should be within the thumb pattern. This is what the customers expect and predict. 

Another important aspect of website design is easy readability. 

When viewing on the phone, your website should not squeeze the size of the content to the point where it forces the person to squint their eyes. 

If the content is difficult to read, the user will leave without a second thought. 

#Psychology Trick 104- Incorporating Various Shapes 

It may sound surprising, but different shapes have different impacts on people’s minds. 

Circular shapes depict the feeling of love and friendship. Hence, some popular brands like Pepsi and BMW have circular logos. Round shapes also trigger a feeling of magic and mystery. 

On the other hand, rectangles and right angles bestow a feeling of trust and authority. Thus, many technology-based websites and apps like Facebook and WhatsApp have right-angled logos. 

Different brands use different shapes to convey a psychological message. 

If we go in-depth, look closely at the WhatsApp logo. The graphic designer has strategically used two different shapes- where the circle depicts eternity and creativity, and the square depicts trust and authority. 

#Psychology Trick 105- Use Symmetrical Pattern 

The whole purpose of adding symmetrical designs to websites is to create a soothing and balanced effect. The human brain grasps symmetries way quicker than cluttered material. 

Creating a symmetrical design for e-commerce websites can prove to be an overwhelming task. Moreover, you also want to provide a unique experience on your website. 

Then, how to symmetrically design the website? The answer lies in asymmetrical patterns. Generally, the website designs have one large column with a sidebar. And in that, it becomes difficult to provide 100% symmetrical website designs.

Symmetry in website design is important to draw equal attention to all the parts. Further, it engages the audience since it gives an aesthetic look. 

#Psychology Trick 106- Typography and Fonts 

Text fonts can either make or break the user’s interest in the website. Since the websites contain 95% of the written content, fonts play a major role in how the user will perceive the website. 

Most corporate websites use Times New Roman to depict seriousness and professionalism. While some other casual e-commerce websites use Sans-Serif to give a modern touch. 

Fonts and typography convey the message and purpose to the audience. Different fonts generate different emotions in the users. 

When designing websites, avoid using too many fonts since it can confuse the audience. Moreover, use more simpler and readable fonts which the person is familiar with. 

Pro Tip- You can throw in a fun and moderate font where you want the maximum user attention. 

Key Takeaways

Websites with psychological designs earn more visitors than others. 

When a person visits your website, most communication happens through content and design. A minimalist design enhances your chance to engage the customers. 

Using psychology tips to design websites or mobile applications brings great success to the business. 

Incorporating the above-mentioned tips will especially help budding businesses to build credibility among users.