As a business owner, you’re always looking for ways to drive more sales and get more people to visit your website. One tool that you might want to consider using is QR codes.
What are QR Codes?
QR codes (short for “Quick Response”) are two-dimensional barcodes that can be scanned with a smartphone to access information or a website. They’ve been around for a while, but they’re becoming increasingly popular as more people use their smartphones to shop and browse the web.
So, how can you use QR codes to increase sales on your website? Here are a few ideas:
Offer Exclusive Discounts to Customers who Scan a QR Code
One way to drive website sales is to offer a special deal or discount to customers who scan a QR code. You can create a QR code that takes customers to a page on your website where they can redeem the offer.
Who does not like discounts? With either dynamic or static QR codes, you can offer limited-time offers to your customers. Business Insider statistics show that nearly 83.4 million users access QR codes through their smartphones, and this number will rise to 99.5 million in 2025.
It is the right time to start using QR codes in your Digital Marketing Campaigns.
Use QR Codes to Provide Additional Product Information
No customer spends loads of time on websites to read the detailed product information. Studies show that customers only read 20 to 28% of the web page. Only a few of them have the knack to read everything.
Allow the customers to access detailed product information by scanning the QR codes. This can be especially useful for products with tremendous technical specifications or require a more in-depth explanation. By conveniently providing this information, you can help customers make more informed purchasing decisions, which can lead to increased sales.
QR Code Payment Systems
Some businesses are using QR codes as a way to facilitate payments. Customers can scan a QR code to purchase a product/service, rather than manually entering their payment information. It is a convenient way for businesses to accept payments and can help streamline the checkout process.
Create QR Code Landing Pages for your Products
Another way to use QR codes is to create a separate landing page (URL QR code) for each of your products and link it to a QR code. This can be a great way to showcase your products and provide more information to customers conveniently.
When customers scan the QR code, they’ll be redirected to the product landing page where they can learn more about the product. In turn, this will increase the website traffic and generate more leads.
Use QR Codes in Email Marketing Campaigns
You can also use QR codes in your email marketing campaigns to drive sales. For example, you can include a QR code in your emails (Vcard QR code) that, when scanned, takes customers directly to a product page on your website. This can be a convenient way for customers to access your products and can help increase sales.
H5 Editor QR code can help small businesses enhance their sales without purchasing a domain name or website hosting.
Advantages of Using QR Codes
There are several advantages to using QR codes as a way to increase sales:
QR codes make it easy for customers to access information or purchase without manually typing the contact information, which might take longer than they wish. Oberlo Statistics show that nearly 84% of mobile users face difficulty completing a mobile transaction. All the more reason to create a seamless experience with QR codes, isn’t it?
QR codes can be a great way to engage customers and encourage them to take action. By offering a special discount or providing additional information through a QR code, you can encourage customers to interact with your business and potentially make a purchase.
Tracking and Analytics
Many QR code generators and landing page tools offer tracking and analytics capabilities. This can help you understand how your QR codes are being used and how they’re impacting your sales.
QR codes make an excellent tool, especially for brands targeting mobile users. With more and more people using their phones to shop online, QR codes can be an effective way to reach these customers.
QR codes are inexpensive to create and use, making them a cost-effective way to drive sales and increase website traffic.
In conclusion, QR codes can be a useful tool for driving sales and getting more people to visit your website. By offering exclusive discounts, providing additional product information, creating QR code landing pages, and using QR codes in email marketing campaigns, you can effectively use QR codes to increase sales on your website. So, it is a good idea to start using QR codes on your website to drive more sales and get more people to visit your site.