What is Email Marketing?
Email Marketing is the process of targeting your audience as well as customers using email as a medium. It involves the use of email within your market efforts to promote a business’s products and services.
It assists you in boosting conversions and revenue by providing subscribers and customers with valuable information in order to help achieve your respective goals. It actually makes the customers on your email list aware about new products, discounts and other services that you provide.
Whenever you want to grow your business or brand, email marketing is one of the most effective and powerful tools around that comes in handy.
The very first marketing email was sent in 1978 and in turn resulted in sales of $13 million and then gradually became one of the most highly used marketing channels all over the world.
Owing to its early beginnings, it isn’t as shiny as channels like social media, yet it is a powerful way to build an owned audience that leaves you with good outcomes.
When is Email Marketing Used?
There are multiple ways to use email marketing. Let us discuss a few of them that involve using the tactic to-
- Promote your content- Use of email to share relevant blog content, or useful assets with your prospects.
- Boost brand awareness- Building focus on spreading awareness about the brand once the prospects are ready to engage.
- Build relationships- Build connections via personalized engagements.
- Generate leads- Entice subscribers to provide their personal information in exchange for an asset that they will find valuable.
- Nurture leads- Delight your customers with content that surely helps them succeed in their goals.
Benefits of Email Marketing–
Email has successfully succeeded in becoming a popular tool for businesses to quite a great extent because it somehow forces the user to take some kind of action one way or the other.
An email will sit in the inbox until it is read, deleted or archived. Not just that, email is one of the most cost-effective tools too.
Email marketing helps you build a relationship with your audience alongside driving traffic to your blog, social media or other channels as per your demand.
There are over 4 billion email users worldwide, so if you’re looking for a way to reach your customers, email is an apt way to find them.
Creating an Email Marketing Strategy
Choose an Email Marketing Service Provider-
If you are serious about email marketing, you need to work with an email marketing service provider.
Working with a provider is the only way your business can leverage email marketing automation to effectively deliver messages to huge groups of contacts or subscribers.
Gather Contacts for Your Email Marketing List-
Most businesses do have an initially prepared contact list to begin with. Simply think of the customers or people that you already do have a relationship with.
It may be the business contacts you frequently email with or a few supportive friends and family members
Preview and Test Before You Send-
Especially when you are merely a beginner, it is easy to slip up every once in a while. Unfortunately, there’s no back button with emails, so always remember to send yourself a test email before sending it to your entire list.
Also, send your email to your list at the best time possible. When your subscribers know when they will hear from you next, a trustworthy relationship will take shape between them and you.
Track Your Results-
Email marketing surely doesn’t end with a send. You will have to track your open rate, click-through rate, unsubscribe rates etc. to improve yourself over time.
If you desire real results from email marketing, you need a strong understanding of how each email performs so you can make the required improvements by rectifying your mistakes on time.
Knowing Your Audience-
Knowing your audience as well as what it exactly expects from you is also a crucial part of the entire process. As everything here is based on the response that you will receive on your emails and that is given by the audience itself.
Creating a firm understanding and a worthy relationship with your audience surely helps you to have a deeper understanding of your goals and targets.
Be Sure of the type of Email Campaigns you wish to End-
There are multiple types of email campaigns that you can send to your audience. You must decide your type based on your specific goals to let you achieve them in an adequate manner.
These can be in the form of NEWSLETTERS, MARKETING OFFERS, ANNOUNCEMENTS, EVENT INVITATION etc.
Why is Email Marketing Important?
Email is accessible to all age groups. It opens the doors to a wide range of audience. Most people do know how to check their email even if they are not very fond of using social media. This makes it the most mainstream form of digital marketing.
Email marketing is an extremely cost-effective method of digital marketing. It is convenient and easy to use.
Even when compared to other forms of digital marketing, email marketing outshines when it comes to the price factor.
Email marketing is super flexible. One gets to choose when he sends the email while the audience also gets to choose when they read it. Email can be written, edited as per your choice of words.
Email marketing is a powerful driver of sales and revenue for your business. It also has a greater reach and wider scope in comparison to various other channels of digital marketing available in the present time.