The present era is one of Gen-Z and millennials. They need quick responses, easy access, and visual aesthetics.
This has posed some challenges for website developers and business owners. They are in a constant race to up their game.
Thus, causing the need to change the way of developing websites.
Mobile devices are the most used for accessing any website or application. The trend of online shopping is tremendously growing, and this makes it necessary to enhance e-commerce websites.
However, responsive web designing is not limited to making a mobile-friendly website. It is more than what meets the eyes.
What is Responsive Web Design (RWD)?
Earlier, the websites were only accessed through desktops be they computers or laptops. Nonetheless, it has changed drastically over the period.
The users usually expect a tab or mobile-friendly website. To expand and promote the business, it becomes crucial to adjust the e-commerce website according to the user’s preference.
The solution- Responsive web designing
RWD does not only enhance the user’s experience but also reduces the work of a website developer. Using RWD results in faster development and easier maintenance of the website.
The web developer has to make changes in core code to support the website on multiple devices.
If the user has an operational VPN or restricted third-party applications, RWD might not adjust the screen size and orientation.
As a whole, responsive web designing is the process of automatically adjusting the resolution, size, images, grids, and layouts as per the device.
Whether you are running a large-scale or a start-up enterprise, you might need some tips and tricks to boost website traffic.
- Screen Resolution
When the e-commerce website is accessed from different devices, the size of the layouts changes. This further changes the resolution of the images and the displayed content.
It is beneficial to add large-size options in the core code for easy adjustment on different devices.
Additionally setting the code according to the best minimum resolution rather than a maximum one, will be of high assistance.
However, it makes it too difficult to keep check of all the device dimensions. It is lucrative to keep a varied % increase or decrease in the code.
Pro Tip- It is advisable to always go with Google’s analytics of the top device. Currently, Google ranking of the websites is based on their mobile-friendly nature.
This might benefit the small businesses for Google’s organic listings.
- Scrolling Down
The desktop or even the tab view has a wider view than the mobile. Thus scrolling gets comparatively tedious on mobile, if not bestowed with appropriate dimensions.
For a mobile-friendly website, one or two-page scrolls are sufficient. The landing pages and blog posts can be lengthier than the home page content.
Previously long scrolling was not appreciated. But, it is a myth.
If the information is interesting and yields visual aesthetics, the user will be ready to invest time in it.
Another predominant factor is the smooth and even scrolling. The crucial point to consider is the proper formatting of the website from the top to the end.
A responsive web design can be curated by simplifying navigation and making it obvious.
No user looks keenly into the website and often the hidden gestures are ignored. This might lead to lesser lead generation and a higher bounce rate.
Eliminating the sidebars and frame user-friendly buttons can take the website to a whole new level. You may add four or five core links to the website to provide an informational architecture.
Pro Tip- Ensure that the link buttons or CTA are of the pertinent font size. This will divert the user’s attention to it.
Opting for a minimalist design will make it a leading website.
- Mobile Typography
In a website, both the horizontal and vertical space matters a lot.
For the mobile view, vertical negative space is paramount. Employing a minimalist approach with breaks in design enhances the user’s experience.
Leaving space between the blocks, grants the user to easily click on the desired link. Further, the header and footer should have an apt font size according to mobile devices.
The links will automatically hide within a menu if the dimensions cross the specified breakpoint.
Line height, letter spacing, and margins between two blocks are important factors to keep in check.
Importance of Responsive Web Design
Making certain changes in the core code saves the time and effort to create various codes for different devices. B2B and B2C owners can use this to their benefit.
They can easily invest the money to make the single website more effective and navigate friendly. Entrepreneurs do not need to invest money in different device-friendly websites.
- Increased Traffic
Providing top-notch quality along with a user-friendly experience is guaranteed to bring back the users to the website.
This would increase traffic and generate revenue.
Additionally, fabricating a responsive website is easily shareable and the happy users might share their experience on social media platforms.
A slow website will lower the ranking on the SERPs and will affect the business negatively.
There is no stoppage to what future devices will look like. Responsive web design aids in being ready for evolving the website according to different sizes and dimensions.
It provides the most user-friendly experience and accessibility in the attest devices.
A mobile-friendly and navigation-friendly website is a prerequisite in the e-commerce world. Aesthetic-looking and minimalist websites will attract more users.
Further adding valuable content and top-notch services will be a bonus. Moreover, it saves time and effort to create different websites and helps you to focus on a single version.