On-page SEO, which is sometimes called on-site SEO, is the process of tweaking a page’s content, tags, and internal links to improve search visibility and increase traffic.
In other words, it is a means of optimizing your website to help search engines better understand your website. This actually comes with a whole set of benefits depicting the importance of on-page SEO.
Thankfully, when it comes to achieving SEO success on your website, there’s one rule of thumb that never fails to succeed: having a well optimized website.
By doing so, you will start to see results like improved visitor quality, higher conversion rates, and in the end: more closed customers.
Let us discuss some important tips that must be followed for higher SEO rankings.
Start With an SEO Audit of Your Website– Each time you add new site content, you’ll want to create that content with the specific keywords you’re targeting in mind.
But if you already have a bunch of web pages published, then your first step must be performing an SEO audit on your respective website. An SEO audit will let you have an idea of how SEO-friendly your website is overall.
Audit will also help surface any other issues you may have, like duplicate content, so you can address them immediately and begin to rank better in search.
Add Keywords to Critical Places on Your Website– In order to optimize your page for keywords, you will need to, well, include those keywords on your website.
To find the most apt keywords a website ranks for, you can use inbound marketing or SEO software. In addition to this, you can also use tools to let you search possible keywords.
If you haven’t optimized sections like Titles, descriptions, headings & content, image titles and URLs in the past, you surely have some work to do.
Learn to Avoid Search Penalities– There also are a couple of things that you should avoid whenever optimising your site for keywords.
Using the same colour background as you do for the text, hiding them behind images, or hiding them in any other way should also be completely avoided. If not taken care of, it can result in search penalties.
Aviod Keywords Stuffing– Keyword stuffing refers to the repetition of keywords over and over again in the text whether it is in title, headings, main content or anywhere on the webpage.
Basically, whenever it seems that keywords have been added even where they seem unnecessary, it’s probably keyword stuffed. Keyword stuffing is one of the oldest tricks in the book in context to SEO.
Nowadays, search engines have been developed in such a way that keyword stuffing is easily detected. Not only does it look spammy, but it’s not approved by search engines and will definitely result in penalties.
Promoting a Good User Experience– Considering your visitor’s user experience bears utmost importance. Always remember that the ultimate goal of search engines is to deliver the best possible user experience.
Think about humans primarily and search engines secondarily.
Publish High Quality Content– Always keep in mind, content is the King. Your content must be original. No copies or rewrites of existing articles. Even if the content is your own, if you’ve already published it somewhere else, it’s not meant to be on your website.
Also, don’t publish content for the sake of publishing. Before hitting the publish button, do consider that what goes life must add some value to your site as well as readers. Moreover, your content must be unbiased.
All sides of the story should be depicted with equal importance. The content you publish must be thorough, informative, easy to read and understand. Failure to create content that satisfies the search intent will eventually lead to lower rankings.
Even if you somehow manage to rank high on google, it will remain so for a temporary period because google uses different signals to measure whether or not users are happy with the websites shown on top when search is made.
Use of Images and other Multimedia Elements– Images are really essential for presentation purposes. They make a page more interesting and easier to understand. Prefer original images.
Still if you wish to use images from the web, you need to mention the source. Optimise the size of the images, the smaller the better. Instead of keeping the existing file name, use descriptive file names.
If you have a lot of images on a single page, you can use a CDN service that will make your page load faster. In simpler terms, your image will be served by a number of servers and this eventually speeds up the loading process.
Page Loading Speed– Google is investing a giant chunk of money to make the web faster. As a webmaster, you need to ensure that your site loads as fast as possible by taking into consideration Google’s recommendations.
Mobile Friendliness– Make sure that your website is mobile friendly. Use tools that help you test how mobile friendly your website is.
This is important because majority searches in Google are coming from mobile devices. Moreover, try to beautify your content and use a unique meta description for all your pages.
Wrapping Up-k Even when you have a lot of things on your plate as a marketer, SEO need not fall to the bottom of your priority list.
This is either because of the lack of knowledge, or even there are chances that you’re doing it wrong.