Digital marketing has paved a unique way to reach out to millions at once and generate revenue for the brand.
Growth marketing and growth hacking are very different.
Both growth marketing and SEO strategies are crucial in deciding the ranking of the website. They both have their importance and characteristics. But for enterprises who are new to the digital marketing world, let us start from the basics.
What is Growth Marketing?
Growth marketing involves the strategic planning of a certain set of goals. Its main task is to attract, engage, and retain customers.
Growth marketing is very different from traditional marketing. Traditional marketing is a tried and tested method using various sales strategies in addition to email marketing and Google Adwords.
However, traditional marketing does not have a long-term effect. Once the sale is over, the customer might not return anytime soon.
Contrastingly, growth marketing emphasizes strategies according to the target audience. These strategies change frequently concerning other factors.
Not all growth marketing strategies are for everyone. You need to fluctuate between different marketing tactics to understand what works best for you.
Consumer needs and expectations change constantly. With new technologies and trends, it is understandable that they would want to try the latest products.
Then how would you be ahead with the growth marketing tactics? Simply, with constant analysis.
An increase in user base ensures an increase in company revenue. With growth marketing, the acquisition costs are cut in half, and efficiency is increased by 30%.
Components of a Growth Marketing Strategy
A growth marketer uses leading tactics like A/B testing, cross-channel marketing, and understanding the customer’s lifecycle to reach millions of users. Although these tactics are appropriate for e-commerce websites, many brick-and-mortar businesses use them too.
- A/B Testing
A/B testing revolves around what content works better. If the users are enthralled by the graphics, designs, or content.
Understanding the user’s interests would increase conversion rates. Online businesses need to try new variations with new audiences.
- Cross Channel Marketing
Cross-channel marketing is a way to connect with customers via social media, forums, SMS, podcasts, and email subscriptions.
With cross-channel marketing, you can use the preferred connecting medium of the target audience.
If the brand focuses on youth products, it is advisable to connect via social media channels like Instagram.
- Customer Lifecycle
The customer lifecycle undergoes three stages; activation, nurture, and reactivation.
The lifecycle plays a role in determining a consumer’s experience and satisfaction. The foremost step is activation. To build any business, it is important to gain customers’ attention. Consumers prefer a familiar and credible website.
Just like a child, the new consumers need nurturing. It is the predominant part of the customer lifecycle.
The growth marketer ought to engage customers to strengthen the conversion rate. This is possible via sales, newsletters, and promotions.
Time and again trusted customers can leave the website in search of something new and exciting.
With reactivation, the enterprises bring the trusted user back.
What is SEO Marketing?
SEO marketing is the subset of digital marketing. Search engine optimization of web pages is crucial to be on top SERPs.
Analyzing and employing appropriate SEO tactics enhances the user search experience.
The SEO marketing techniques should be able to answer the user’s questions. Is this what the user needs?
To make the content search engine optimized, make use of relevant keywords, meta descriptions, and descriptive URLs.
The content and services of the website should be able to fulfill the customers’ needs.
Three Pillars of SEO
Search engine optimization depends on different ranking factors. SEO is specifically beneficial to small business owners. It helps them to allure the target audience.
SEO has three main pillars, and focusing on these pillars will gain ranking for the website.
- Technical SEO
Technical SEO might seem like a daunting task to some. But using a relevant content management system like WordPress eases the task.
Some content management systems also offer tools that highlight technical problems.
A search engine would search for the keyword query and read the content on the websites. If the content is up to the mark and answers the user’s questions.
Creating a mobile-friendly website increases the chance to be on top of search engine rankings.
The technical SEO includes XML sitemaps, link graphs, and HTTP status codes.
But how does a search engine work?
A search engine like Google crawls into new websites and reads the new content posted. It will check if the uploaded content is up-to-date.
If the search engine is satisfied with the crawled content, it is added to the index. The content and the website will be filed and stored in the database.
However, the search engine would trash any plagiarized content or spam website.
Search engines rank the website based on the use of keywords in the title tag. The ranking is further enhanced with the website’s loading speed.
- On-page SEO
The on-page SEO depends on the layout and design of the individual web page. The content creation should be top-notch to answer all the customer queries.
On-page SEO builds trust in the niche industry. CMS eases the implementation of the target keywords.
Page titles and meta descriptions influence a person’s likelihood. The consumer would visit the website only if the meta description is attractive.
- Off-page SEO
Off-page, SEO refers to a website’s trust and authority on the internet. But how to authorize the website?
Adding links to other websites– Providing website links to other credible websites ensures a higher authorized website. It is further enhanced if the website is mentioned in a similar niche website.
Growth marketing and SEO together help to establish a startup business.
Growth marketing is all about strategy and marketing tactics to increase traffic and revenue.
Whereas, SEO techniques ensure that the website is on top of search engine searches.
Blogging is another great way to generate traffic on websites.