Let’s get real- Monetizing a blog is hard but not impossible. If your efforts lack the direction, your blog won’t work.
You may have tried affiliate marketing, various plugins, Google Adsense, webinars, email, and sales funnel, etc but the things are not working as expected.
There are no conversions and as a result, no monetary gains.
The reasons could be low traffic, content issues, blog not optimized for organic search, etc.
But one thing is for sure, you need patience and determination to get things going. If you have just launched your blog, then wait for at least two months before making any conclusions.
This post throws light over some blogging hacks that may have been overlooked.
1. Your Content is directed for Search Engines or Readers?
It is crucial to tap the organic traffic as it is going to last forever. So, if the website or the content is targeting the search engines only, the results are short-lived and temporary. We curate the content for the readers but if they are not satisfied then what’s the point of writing? Don’t stuff your post with keywords just for search engine rankings. The ranking may be temporary but offer a huge loss to the brand.
So, write for your readers and not for search engines.
2. Not Blogging Regularly
By ‘regularly’, I want to stress consistency. If you are publishing one post per week then stick to it. Randomly publishing blogs without any consistency will adversely affect the traffic. Strategize your blog publishing efforts but not at the cost of content quality.
3. Length of your Post
Randomly open any Google SERP, the content with more than 2k words is placed on top. Yes, Google loves detailed content. When you write for readers and aim to help them, the post will automatically cross a significant word length.
Also, make sure that you are not stuffing your content with useless material and over-optimizing it for the search engines. Remember #1 hack- ‘Write for readers and not for search engines’.
4. The Tone of Your Posts
We all prefer conversations rather than lectures. The best way to engage your audience is to write in a conversational manner. The tone of the blog should be such that as if you’re talking to a reader sitting just in front of you.
The direct articles are just like high-school lectures which may turn on the reader’s sleeping mode!
5. Become an Active Member of Blogosphere
Start interacting with other bloggers in your niche area. It’s definitely a good practice to visit their blogs; read, like, comment and drop a link to your own blog. Quora is the best place, to begin with. Share your valuable insights to give answers to people in the area of your expertise.
6. Don’t Mess With Google
Messing with Google is just like biting on the hands that feed you!
Google hates plagiarism and cheap links. The traffic should and always be increased ethically else you never know when Google penalizes you and removes your website completely from the rankings.
Always be cautious of any shortcut that promises an avalanche of traffic to your website. Shortcuts are always penalized by Google. Building organic traffic will take time but once it gets started, it will grow exponentially.
7. Long-Tail Keywords
Aiming for popular keywords while optimizing your content won’t work that easily due to tough competition. The best way around is to use such keywords that are specific to your brand. For example, using “digital marketing” as your primary keyword won’t generate much traffic. Try to add your city such as “digital marketing in New York” or “best Digital Marketing services in Mumbai”. Or, you can also add service in which you are good at.
This will not only boost your rankings but will help you attract the ideal and best-matched traffic.
Totally relying on SEO plugins may not deliver the expected results. Explore the internet for easy DIY SEO tips and to add real traffic to your website, prefer connecting with SEO professionals. The professionals know when and how to get things right.
After building a good catalog of blogs, go for internal linking as well. Guide the visitors to more such content on your website. This helps to increase the time that visitors spend on your website. The more they stay, the more your search engine rank gets elevated.
10. Get Social
Relying totally on Google for conversions would have been a great idea a couple of years back. The competition in the market is so stiff that you have to fight tooth and nail to strike a compelling online presence. To get genuine traffic, social media platforms are your biggest assistants.
Facebook, Twitter, Instagram, etc help you drive tons of genuine and relevant traffic to your website. Things can further be improved by associating yourself with a social influencer.
11. Follow Trends
Going off-track and not following the latest trends is not going to sway any traffic or money for your blog. People love infographics and short videos embedded in the blog captures traffic and views. Try to connect your blogs with the trending topics related to your niche.
If you want to monetize your blog, first aim for getting more organic traffic to your website. Work on the above-mentioned points one by one. You will definitely hit the bull’s eye for sure. Give your best effort by being consistent in blogging, offering engaging and helpful content to your readers, guest blogging and by not messing with Google at any cost.
Still struggling with your underperforming blog? Connect with me at firstname.lastname@example.org.