“On-Page SEO is creating and enhancing search engine relevancy signals on the web page with respect to the search query”
Here we are back with the second part of the search engine optimization guide. You must now be very well acquainted with the off-page SEO hacks and most of you must have started getting results by now.
Not getting results? Don’t worry.
Results will show over time. Just follow the latest and best SEO practices and use them innovatively to drive traffic. Never trade value for gaining a better rank on SERPs and never deceive your users and search engines. Your diligent efforts will pay in the longer-run and will add enormous organic traffic.
SEO is all about creating relevancy signals for the search engine. This helps the search engine to understand how your page is better than your competitors. Google keeps on revising the algorithms, make sure that you are following the latest.
When it’s On-Page, it about creating/enhancing relevancy signals on the webpage w.r.t. the search query. Though the process is continuous and long-term but will deliver results for sure. Let’s understand some best on-page SEO hacks to drive maximum traffic and higher rankings.
What are the best on-page SEO techniques?
I have been repeating the same phrase again and again, “Content is the king”, and you need it for phenomenal online success. Content is the primary building block for every SEO strategy. If the foundation isn’t strong, the building would survive for long.
What are the rules for writing good content?
- The thumb rule is that the content should be unique and quality-driven.
- Try to ask questions, add facts or give a storyline to make it engaging. The reader should not get bored by reading it.
- Use compelling headlines and titles.
- Use small paragraphs and each paragraph should contain no more than three lines.
- Try to include info-graphics or images relevant to the content.
- Most importantly, proofread your blog to remove any typo, grammar or other formatting mistakes before publishing.
Keywords are basically the search terms that are used to search on the search Engines. Before creating any content such as heading, summary, meta-description, etc, make sure that it is keyword driven. There are many free online tools that will help you understand what people are really looking for.
Work over the keywords and expressions with maximum search volume. An ideal way is to strike a balance between the ones with less competition and the most searched ones.
Apart from content, you really need to work on titles, URLs and Meta descriptions. These things make the search engine snippet and convince the users to click them.
Things to be kept in mind:
- The entire content should be spun around one family of keywords.
- Don’t stuff your content with one super-keyword else Google may penalize you for over-optimization.
- Go for long-tail keywords. Click here to know why should you prefer long-tail keywords?
The last part of the URL (excluding domain name or parent folder) is the shortest summary of the page. The words chosen should closely describe what page is all about. Most of the netizens check the URL before loading them in their browsers.
The prefix of the URL i.e. domain and parent folder should give context/niche to the user.
Should I go for HTTPs or HTTP?
In 2014, Google clearly mentioned to the webmasters that websites with HTTPS will witness a slight boost as compared to HTTP. Google considers HTTPS as another ranking signal.
Basically, the information passed over HTTP (Hypertext transfer protocol) is not secure and could fall prey to illegal practices, unauthorized accesses or breach. On the other hand, HTTPS (Secure HTTP) offers an additional layer called Secure Socket Layer, SSL.
HTTPS ensures a secure data transfer preventing unauthorized access and data breaches. So, with HTTPS your data is safe and rankings are boosted.
4. Page Speed
In today’s fast-paced environment, things are becoming fast and real-time. Gone are the days when people used to wait for a webpage to load. In today’s 5G era, if your website fails to load within 3 seconds, get ready to witness a significant traffic drop.
In fact, this bounce rate would significantly affect your SERP rankings. Google crawlers find it difficult to crawl the web page. This means that the web page won’t be indexed at all.
How to increase page loading speed?
Here is a tool from Google which offers rich insights on the page speed.
- Don’t use high-resolution images. Compress and optimize the images.
- All the formatting and background images should be loaded through CSS files
- All unnecessary meta-tags should be removed
5. Internal Linking
It is very important to internally-link your web-page with other posts of your blogs. Add the links to relevant places. This helps Google crawlers better understand blog architecture. More the links more would be the indexed pages.
This enhances the visibility of the blog and gives a reason for the readers to read some more blogs. But don’t overdo it as it may adversely impact the readability of the blog.
6. Page Title and Headings (H1-H6)
The title tag displays the name of the web page and is shown in the tab of the browser. It is the second summary of the page. The title you give should be attractive, memorable and should convey the users about the content inside.
This title is used by the social media platforms to generate a summary when you click the share button. It’s the title that prompts the user to click that particular page or not.
What are the rules for creating a page title?
- Attractiveness and relevancy are the key players
- Place the keywords close to the beginning
- 60-70 characters length
- Avoid stuffing and words lacking search potential
- Avoid special characters.
Headings (H1-H6) tell the web crawlers about various sections of your web page. Also, it helps to organize the content in a reader-friendly manner.
Though, it is advisable not to use all the headings in one fell scoop. But, only H1 and H2 would suffice to create a great impact on the readers.
7. Meta Description
You need to include a description in the Meta tag, commonly known as Meta description. This Meta description provides a concise summary of the inner content to the search engine and visitors.
As such, there is no limit on the length of the Meta description but Google truncates after 160 characters. This description is not used for ranking purposes but is extremely vital for a good click-through rate (CTR).
How should I write a Meta description?
- Include the keywords. The search engine turns these search words in bold according to the query.
- It should be simple and easy to understand but should be compelling to catch user attention.
- Make sure that every page of the website has a unique meta-description.
Along with Off-page, use these on-page optimization hacks to drive better and quick results. As already said, things won’t change in a single day. You need to make a continuous and dedicated SEO effort to turn things in your favor.
What strategies are you following? Do you need any help with your ongoing SEO techniques? Connect to me at email@example.com.
Stay tuned for more interesting and erudite blog posts which will drive you to the zenith of online success.