Have a Shopify Online Store and want to start blogging on it?
Want to increase the visibility of your Shopify e-commerce store using blogs?
You can start with a few clicks!
Shopify allows you to add blogs to your site or store with the Shopify blogging system.
If you have already built a Shopify online store for your brand, it’s best to use the platform for creating and managing your blogs as well.
For growing businesses with a low budget, blogging is the most important. If you can’t afford paid ads, use blogs to reel in your target audience.
Create and maintain a proper blogging strategy and stay updated on the latest trends. This will allow you to get a higher ROI from your blogs.
Using Blogs to Boost Audience
Blogs can attract a huge organic audience for your e-commerce store or business. Most brands follow certain marketing strategies to make their blog more visible.
Some techniques to get you on top of SERPs are:
- Internal Linking
One of the easiest activities to get a higher ROI is internal linking. Link your blog with other posts and pages on your website, especially product pages.
Internal linking increases the time a potential buyer spends on-site. It also informs Google about the connection between your pages.
Some brands also use external linking. It is important to use only trustworthy and highest ranking pages to link externally. It might raise your search engine rankings.
- Keyword Clustering
Brainstorm keywords relevant to your Shopify online store. Strategically incorporate those keywords into your blog.
Try to use the most-searched or long-tail keywords for SEO. This will enhance your SERPs ranking manifolds.
It is important to focus on the content while adding keywords. Irrelevant keywords might not attract your target audience.
- Helpful Articles
We write blogs to promote our businesses. But it is suggested to prefer helpful articles over product promotions. This is mainly to create engaging content to enhance customer involvement.
These blogs would provide a deeper insight into your brand. It will also reel in more traffic to your Shopify platform.
Most brands select content or keywords according to search engine optimization. This relates to the words or phrases most searched by people on search engines.
Using SEO-friendly terms can ensure an elevated ranking of your blog. And thus, providing more ROI on your articles and Shopify store.
It is important to stay updated on trending keywords that promote SEO. This will allow you to be on top of all the trends related to your blogging content.
Practices to Follow
Some basic practices need to be followed in your blogging strategy. These practices will help you organize your blogs better. And will also help you amplify your e-commerce store sales.
- Set specific goals
What is the goal of your blog?
Do you want to acquire new traffic? Do you want to communicate with your existing customers? Do you want to promote your Shopify site?
Be specific when setting these goals for your blog. That will enable you to put your efforts in the right direction.
Also, be prepared to work towards achieving them.
- Content Strategy
Build a content strategy for the blog at par with your set goals.
Create a strategy that best suits your online store. Introduce different types of blogs to create diversity and interest more people.
This helps your blog reach a wider and newer group of people.
- Catchy Headlines
We’ve all clicked on a video or an ad because of the catchy title or intro. Make your headlines appealing to compel people to click on them and read the article.
It will again boost the turnover on your blog which converts into more sales on your Shopify store.
- Content Writers
You can write your own blogs but it’s better to have experts write your content.
An experienced writer can phrase better words to describe your product. They can create engaging content to keep the buyer reading till the end.
- Add Visuals
Most businesses add images or videos to their blogs. This improves reader engagement and compels them to visit the Shopify site.
Create appealing and aesthetic blogs to involve more people who are new to your brand.
Benefits of Blogging on Shopify
- Set your e-commerce store with a built-in blogging engine.
- Shopify allows you to manage your store and blog on a single platform.
- It offers easier management of the content.
- Blogs bring in a fresh audience to the Shopify store.
- Provides a better and more detailed description of the products available.
- It has many themes and templates for your blogs.
- It gives your store more personality.
- It can amplify your sales.
- It offers another platform to promote your brand or store.
It is necessary to start a blog for your Shopify online store. As it will increase your customer base, without you even paying a cent for it. It is extremely beneficial, especially for new and growing businesses.
Utilizing Shopify’s blogging system will allow you to fully avail the platform’s benefits. It is also easier to manage your store and blog on the same platform.
Besides, if you are mainly an e-commerce store or brand, creating blogs on Shopify is the best option for you. As it can be quite hard to maintain blogs on a separate platform or page.
It is also important to create and update your blogging strategy according to your Shopify store. This will allow you to acquire and reach more of your target audience.