Instagram is one of the most popular social media platforms in the world, with more than one billion monthly active users. As the platform has grown, it has become an increasingly important channel for businesses to reach their target audience. In recent years, Instagram has introduced various advertising features to help businesses (small and big) connect with their audience, and now they are adding even more with the introduction of ads in search results and “Reminder ads.”
Ads in Search Results:
One of the newest features that Instagram is introducing is ads in search results. This means that when a user searches for something on Instagram, they may see ads related to their search. This feature is similar to the search ads on Google, where advertisers bid on keywords related to their business and their ads appear when users search for those keywords.
Instagram has been testing this feature since 2020, and it has been well-received by both users and advertisers. The platform has reported that 50% of Instagram users use ‘Explore’ to discover new products, and with the addition of search ads, businesses will have even more opportunities to reach potential customers.
The introduction of ads in search results is a significant change for businesses on Instagram. With this feature, businesses can target users who are already interested in what they have to offer. This means that the ads are more likely to be relevant to the user, increasing the chances of them clicking on the ad and making a purchase.
Reminder Ads:
Another new feature that Instagram is launching is “Reminder ads.” These ads will allow businesses to remind users about upcoming product launches or sales. With Reminder ads, businesses can set a reminder for users who are interested in their product or service, reminding them to take action at a later time.
Reminder ads are a powerful tool for businesses to build excitement around their products or services. By reminding users about a product launch or sale, businesses can create a sense of urgency and encourage users to take action. This feature is particularly useful for businesses that offer limited-time promotions, as it allows them to remind users about the promotion before it expires.
In addition to creating urgency, Reminder ads also help businesses build their email list. When a user sets a reminder, they will be asked to enter their email address. This allows businesses to capture the email address of users who are interested in their product or service, which they can then use for email marketing campaigns.
Conclusion:
The introduction of ads in search results and Reminder ads is a significant development for businesses on Instagram. These features give businesses more opportunities to reach potential customers and build excitement around their products or services. Ads in search results allow businesses to target users who are already interested in what they have to offer, while Reminder ads allow them to create urgency and build their email list. As Instagram continues to evolve, businesses will need to stay up-to-date with the latest features and trends to succeed on the platform.