Video marketing has been a powerful tool in the marketing toolkit for many years now, and the future of video marketing looks just as promising. With the rise of social media, video consumption is at an all-time high, and more businesses are turning to video to reach their customers and grow their brands.
With this shift in the marketing landscape, it’s pivotal to understand the trends that are shaping video marketing in 2023. In this article, we’ll explore the most foreseen trends in video marketing, and how they’ll shape the future of the industry. From AI-assisted video creation to interactive video, it’s clear that video marketing is only going to become more powerful and more important in the years to come.
AI-Assisted Video Creation
As video becomes a predominant part of marketing, businesses should ensure they have the right tools to create high-quality video content. AI will play a much more important role in video creation, helping businesses with everything from script creation to video editing.
Survey suggests that 91.5% of the companies invest in AI on a daily basis and the AI videos are known to increase the customer satisfaction rate by 25% in 2023. This will make video creation more accessible for businesses of all sizes, and allow video creators to focus on the creative side of the process.
As AI becomes better at creating video content, it will also become better at understanding the needs of the video creator, which will allow it to edit video content in real-time. Hence, allowing the video creators to focus on their performance and improve the flow of their videos. As AI continues to advance, it will be able to create higher-quality video content, which will further help to grow the popularity of video.
Interactive Video
Interactive video is the next step in video marketing, allowing users to actively engage with the video and customize their experience based on how they engage with the video. This type of video allows users to explore the content, ask questions, and choose their path through the video, making it much more interesting than a simple, linear video. Interactive video has the potential to alter the way of online video consumption.
The benefits for businesses are crystal clear – interactive videos are more engaging and interesting, making it easier for viewers to learn about the product or service offered. The interactive video also allows businesses to collect data from their viewers and understand their needs better, making it easier to provide the right solution.
Social Media Video
Social media video has become incredibly popular in the last few years, and it’s unlikely to slow down in the coming years. Businesses are using social media platforms like Facebook, Instagram, and Twitter to share videos with their followers, and these videos are proving to be extremely effective.
Social media video is many times more likely to be watched by the viewer than a static image or text post. Social media video is also incredibly easy to create, making it a great option for marketers at all levels, from beginners to experts.
There are hundreds of templates available to make it easy to create high-quality social media videos. These templates range from simple animations to high-production influencer marketing videos.
Live Video
Live video is the next evolution of social media video, allowing businesses to go live on Facebook and Instagram and share video content with their followers in real-time. Live video has been exceptionally popular in the last two years, and it’s likely to become even more popular in the next few years, especially for live stream shopping.
Live video is incredibly powerful, allowing businesses to connect with their followers in a much more personal way, and allowing them to provide a behind-the-scenes look at their operations. For example, retailers can bring their warehouses to life through live video, making it easier for their customers to understand the work that goes into their products.
According to Forbes, influencer marketing, with micro influencers or not, accelerated the in-stream shopping and livestream commerce. Even Amazon hopped on board with the TikTok like feature to enhance the shopping experience.
Augmented Reality Video
Augmented reality video has been in development for several years, but it’s finally starting to take off. Augmented reality video allows video creators to superimpose digital elements into the video, making it more riveting and engaging for viewers. This technology has been used in marketing campaigns from brands like Marriott and Lay’s, and it has proven to be effective at increasing engagement and making the video more interesting.
Augmented reality video has the potential to completely change the way marketing campaigns are created. It will allow marketers to add a new level of creativity to their campaigns and make it easier to engage with customers in new and interesting ways. Augmented reality video also has the potential to become an essential tool in education and training, making it easier for businesses to train their employees.
Personalized Video
Personalized video is another new form of video marketing that has started to take off in the last few years. With personalized video, marketers create a video that’s personalized for a specific customer or prospect. This type of video allows marketers to target their video to a specific person, making it much more effective than a general video that applies to many people. Customers are more likely to watch a personalized video than a general video, making it an extremely effective way to advertise.
The personalized video also allows marketers to collect data from their customers, making it easier to provide them with better content suitable to their needs and provide the right solution.
User-Generated Content
With the rise of live video and social media video, marketers have gotten creative with their video content. One way marketers have leveraged this creativity is through user-generated content (UGC). UGC is a type of video content where marketers encourage their customers to create and share their video content.
This could be as simple as asking a customer to create a video of themselves using the product or reviewing it. UGC allows marketers to create a larger volume of content with less effort, making it an essential tool in the marketing process. User-generated content is also extremely effective at engaging customers and building brand-to-consumer relationships.
Conclusion
As video marketing grows in popularity, it’s important to understand the trends that will shape the future of the industry. From AI-assisted video creation to social media video, many new trends are emerging in video marketing. These emerging trends have the potential to completely change the way video marketing is done, making it an even more powerful tool for businesses.