What is Keyword Clustering? What You Need To Know About It

In ancient times, after the introduction of websites, SEO specialists generally targeted one or two keywords. This was enough to generate traffic to the websites.

The search engines would analyze these keywords and provide the top results to the audience.

However, Google is shifting its priority from keyword search to user intent. This has increased the need for on-page optimization. 

The SEO specialists have found a way to be on top of SERPs- Keyword Clustering. 

Every website has the motive of being in the top 10 choices in search engines. Keyword clustering is an impressive SEO tactic. 

But how can you conduct keyword clustering? Is keyword clustering beneficial or not? All your doubts will be clarified in this article. 

What is Keyword Clustering?

Keyword clustering is forming groups of keywords relevant to the topic or website and each other. 

The cluster is formed using the main keyword. The process continues with the search for supporting keywords which are subtopics of the core subject. 

The keyword clusters involve- long tail phrases, words, and sentences. This is known as cluster semantics. 

Long tail keywords have the lofty chance of higher rankings. 

However, avoid adding any irrelevant clusters in the content. It won’t answer the reader’s question and they will leave unsatisfied.

Not sure about the rankings but this would increase the website bounce rate.

How do Search Engines Rank the Websites?

The AI sends automated queries to search engines. The search engines compare the web pages and find the relevant keywords.

Similar keywords in the top 10 searches are considered the main keyword. It will sort out the relevant keywords according to the search query.

The search engine will form a cluster of all the related keywords and find the websites with the maximum appropriate keywords cluster. Hence, ranking the websites.

What are the Types of Keyword Clusters?

The keyword clustering type determines if all the keywords should have common URLs.

  • Soft clustering

The keyword search tools scan the keywords according to the topic and website. It would bring forth the most popular one with the highest search volume. 

The tool compares the top 10 search results for the main keyword with the top 10 search results for another keyword to get the same URLs. 

The number of URLs that match the keywords will decide the number of keyword grouping. 

Similar keywords are grouped. The cluster is related to the highest searched keyword but the keywords are not related to each other.

  • Moderate clustering

Just like in soft clustering, the tool would compare the top 10 searches for the main keyword with the top 10 search results for the other keywords.

While comparing the search results, it simultaneously compares the keywords to each other. 

If the number of similar URLs is similar to the grouping level then the keywords are grouped.

Each keyword has a matching keyword within the URL. However, two separate cluster pairs will not have the same URL. 

  • Hard clustering

To form a group of hard clusters, all the key phrases should have common URLs. 

The keyword cluster tool compares the top 10 main keyword search results to the top results for similar keywords. 

Simultaneously, the tool compares all the key phrases to each other and all the similar URLs in the pairs.

In hard clusters, all the keywords in a group are related to each other. They all have the same matching URLs. 

How to Create Keyword Clusters?

To enhance website traffic, it is crucial to use appropriate SEO tactics. To increase the website traffic you need more keyword research, more content creation, and more optimized SEO work. 

Creating keyword clusters will make the website Google and user-friendly.

  • Make keyword list

To make a relevant keyword list, select the primary keyword. It is crucial to revolve around the main keyword for related subtopics and long tail keywords. 

One manual way to look for relevant keywords is to understand what the competitors are targeting. 

Further to add leverage, use synonyms, and alternate expressions, and make relevant combinations of words. 

It is easier to add questions in the long tail phrases that might be otherwise difficult to add to the content. 

Add relevant keywords keeping the user’s intent in mind. You can use Google Trends and Google Analytics to track top search queries in the niche.

  • Form Clusters

To form the cluster, notice the patterns in the keywords. Group the keywords with similar words, phrases, synonyms, and subtopics together.

The clusters should have all the keywords with similar search intent. 

The content with less similar keywords is likely to not be informative and thus unsatisfactory. 

Eliminate the queries you won’t need.

  • Add the keywords

To add the core keyword, select the topic or page for which it is relevant. 

You can add the keywords easily in categories for an e-commerce website. For a services website, the better option would be the landing pages.

Blogs are the most efficient way to improve the ranking of pillar pages. It is easier to incorporate long-tail keywords in the blogs. 

You can further add internal links. Google understands the importance of a page, and the more it appears in the internal linking.  

Final Thoughts

Keyword clustering is the new age SEO tactic and it gives an edge over the competition. 

Keyword research also saves time because you need not search the keywords time and again. You can form a list of the relevant keywords suitable to your niche.