How Google Rankings Affect Search Engine Optimization?

Do you wish to increase your company’s online visibility? Search Engine Optimization (SEO) is your savior.

The quality and quantity of reviews your business receives on Google are the paramount factors influencing SEO. Google is the most popular search engine, and Google Reviews play a critical role in determining your website’s visibility on search engine results pages (SERPs). And if your inquisitive mind is eager to know how much Google Reviews impact your SEO ranking, then be with us till the end.

What are Google Reviews?

Google Reviews are a feature on the Google search engine and Google Maps that allows customers to leave feedback and ratings on businesses they’ve interacted with. These reviews can provide valuable information to potential customers and help businesses understand their strengths and weaknesses.

How do Google Reviews affect SEO?

Amongst the population of 8 billion people, only 2% of the consumers have never read an online review. Exploding Topics online survey clarifies that 81% of consumers rely on Google to evaluate local businesses.

There is no doubt that the highest-rated website will appear at the top of Google’s search results. However, these ratings should be legit and not fake. Statistics show that nearly 54% of consumers would not buy from a website hinting at fake reviews.

Impact of Google Reviews

Improved Local SEO

Google prioritizes local search results for users searching for products or services in their local area. Google Reviews are one of the main ranking factors that Google uses to determine local search rankings. The more positive reviews your business has, the higher your website will appear on the SERP.

Increased Click-Through Rates (CTR)

Positive reviews help businesses stand out from the competition and entice potential customers to click on their websites. A higher CTR means a higher ranking on SERPs, which ultimately leads to increased website traffic and revenue.

Boosted Trust and Credibility

Positive Google Reviews can help establish trust and credibility with potential customers. If your business has many positive reviews, it indicates that you offer quality products or services and that customers are satisfied with their experiences. This can help drive more business to your website and improve your search engine rankings.

Improved Keyword Rankings

Google Reviews often contain relevant keywords that can help improve your website’s keyword rankings. Positive reviews that mention specific products or services can also help improve your website’s visibility for those search terms.

Improving your Business’ online reputation

Improving the metrics and getting authorized Google reviews needs a proactive approach. It certainly is strenuous to keep the fort high on all ends. And hence, our parent company, Digital Kangaroos, has the SEO experts you need to enhance your SERP rankings. You might get flabbergasted by the results.

Ask for Reviews

Don’t be afraid to ask your customers for reviews. Our trusted source suggests that over 60% of the consumers would leave a review asking for it. So it is better to stop adding fake ones and start asking the consumers to share their experiences.

You can do this by sending a follow-up email after purchase or by including a request for a review in your newsletter or on your website. Just be sure to follow Google’s guidelines for soliciting reviews.

Make it Easy to Leave a Review

Simplicity is the key. Whether it is purchasing your products/services or leaving a review, do not complicate the process. Our SEO experts at Digital Kangaroos suggest including a link to your Google My Business page in your email signature or on your website, so customers can easily find your page and leave a review.

Respond to Reviews

Responding to reviews, both positive and negative, shows that you value customer feedback and are committed to providing excellent service. It also provides an opportunity to address any concerns and improve your business. A survey shows that nearly 75% of businesses do not react to negative reviews, and about 53% of consumers are waiting for a quick response to the negative review.

Monitor Your Reviews

Set up notifications for new reviews, so you can respond to them promptly. This also allows you to track trends and identify areas for improvement.

Provide Excellent Service

The best way to get positive reviews is to provide excellent service. Make sure your customers are satisfied with their experience and are likely to recommend your business to others.


Google Reviews play a significant role in your business’s SEO ranking. Positive reviews can help improve your local SEO, increase your click-through rates, boost trust and credibility, and improve your keyword rankings. Businesses should ask for reviews, make it easy to leave a review, respond and monitor their reviews, and provide excellent service to improve their online reputation and get more positive reviews. By prioritizing your online reputation, you can improve your business’s visibility and drive more traffic to your website.