Just like any other digital marketing strategy, email marketing does not bring immediate results. It takes time to generate leads and turn them into customers.
Only 10-15% of the potential customers complete the process and generate revenue.
Email marketing might not seem like a brilliant option, but it is one of the easiest and most effective digital marketing strategies.
Moreover, the thought of using SMS and Email marketing together might not sit well with you. However, they offer more benefits than one can think.
What are the Benefits of SMS Marketing
SMS might seem like a thing of the past, but it still offers many benefits in the modern digital marketing world.
Many startup e-commerce businesses have different digital marketing needs.
- It is quick
SMS marketing generates a 98% more open rate than E and almost 60% of the users prefer responding to SMS rather than Emails.
People have their mobile phones everywhere they go. And there is a possibility that either they do not have logged emails on their mobile or they do not have mobile internet.
Hence, there is a high chance that your email will be ignored.
- Personalized Feel
SMS are generally crisp and personalized. It is a convenient way to interact in real-time with the audience.
You can personalize the SMS using SMS segmentation tactics.
The audience feels like they matter and they would visit the website to check out the offers and discounts.
Thus, giving you potential leads and with proper D tactics, they can turn into customers.
What are the Benefits of Email Marketing
If you are generating high revenue, you might already be conducting email marketing.
But if not, these benefits will help you make the right decision.
- Cost- Effective
Email marketing is one of the most cost-effective digital marketing strategies.
It generates high ROI without you having to spend thousands on email marketing campaigns.
- Customer Expectations
When new customer purchases from your website, they expect an email appreciating the purchase.
More than 50% of the customers wait for the welcome email. And if the email contains discount coupons, then the customer feels extra special.
Benefits of SMS and Email Marketing Together
Email and SMS marketing separately provide different marketing advantages.
However, when combined, they complement each other and add to the list of advantages.
Increases the email newsletter leads
The email opening rate is only 20% which is not significant enough to generate enough leads and revenue.
Your email gets lost within the thousands of promotional emails by leading brands. Moreover, if not taken appropriate measures, your email can lead to the spam folder.
You want your customers to subscribe to your email newsletter, and for that, you have to gain their attention. That is where SMS marketing comes into play.
You can send a crisp and short SMS to all the potential leads to subscribe to the newsletter from the link in the email. You can also add some exciting offers for the customers who subscribe to the email newsletter.
Sending an SMS will increase the email open rate.
Great Way to Remind
Sometimes the message you want to send to the audience might get ignored. It becomes crucial to remind the audience of offers and deals trending on your website.