Digital marketing can be a powerful tool for educational institutes looking to attract and retain students in 2023. With the right digital marketing strategies, schools can effectively promote their programs, connect with potential students, and build their brand online.
Here are some influential digital marketing strategies for educational institutes in 2023:
Search Engine Optimization (SEO)
SEO involves optimizing a website’s content and structure to improve its ranking in search engine results. It can be achieved by:
- Conducting keyword research to identify relevant keywords and phrases to target
- Optimizing website content and metadata (e.g., title tags and descriptions) to include targeted keywords
- Improving website structure and navigation to make it easier for search engines to crawl and index the site
- Building high-quality backlinks from other reputable websites to demonstrate the site’s authority and credibility
By implementing SEO best practices, educational institutes can attract more qualified traffic to their website and increase their visibility online. Targeting the right keywords enhances the organic traffic, creating a possibility of a heightened return rate.
Social Media Marketing
Social media platforms such as Facebook, Twitter, and LinkedIn are effective ways for educational institutes to connect with potential students and promote their programs. Here are some ways schools can leverage social media marketing:
- Create a social media presence on relevant platforms and regularly post updates, news, and information about the school and its programs
- Engage with followers by responding to comments and messages and sharing user-generated content
- Run paid social media campaigns to reach a larger targeted audience and drive traffic to the school’s website
- Use social media analytics tools to measure the success of social media campaigns and adjust strategies as necessary
Building a brand is crucial to engage potential customers and increasing brand loyalty. An increased number of social media followers helps educational institutes to engage with their audience, preach their morals, and increase their reach online.
Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Educational institutes can use content marketing to:
- Showcase their programs, faculty, and student life
- Provide valuable information and resources to potential students (e.g., study tips, career advice)
- Build thought leadership and establish the school as a trusted resource in the industry
Schools can use a variety of content formats, such as blog posts, articles, infographics, videos, and podcasts, to share their message and reach their target audience.
Email marketing can be an effective way for educational institutes to stay in touch with potential students and promote their programs. Here are some ways schools can leverage email marketing:
- Build an email list of prospective students by offering sign-up forms on the school’s website and social media profiles
- Create email campaigns that include newsletters, promotional emails, and event invitations
- Personalize emails with targeted messaging and segmented lists to increase relevance and engagement
- Use email analytics tools to measure the success of email campaigns and optimize strategies as needed
As a bonus, educational institutes can drive more traffic through email marketing by attaching event videos and campaign tours. People always retain pictures and videos more than words, thus giving you an edge over competitors.
Influencer marketing involves partnering with influential individuals or organizations to promote a product or service. Educational institutes can leverage influencer marketing by:
- Identifying relevant influencers in their industry or local community
- Partnering with influencers to promote the school’s programs and student life
- Creating sponsored content or hosting events with influencers
- Endorsing school alumni to create videos sharing their experience
People tend to deviate more towards the products/services endorsed by influencers. Partnering with micro-influencers is a highly recommended cost-effective digital marketing strategy.
Video marketing can be a powerful tool for educational institutes looking to showcase their programs and student life. Here are some ways schools can leverage video marketing:
- Create engaging videos that showcase the school’s programs, faculty, and student life
- Share videos on platforms such as YouTube and Vimeo, as they help attract more qualified traffic and build their brand online.
- Share campus tours videos and added facilities- that make up your USP
Videos of campus tours and classroom teaching give an insight to the customers into what awaits them. They connect through visual content quicker than written content.
Running ads on Google AdWords or Facebook Ads can be an effective way for educational institutes to reach a targeted audience and drive traffic to their website. Here are some ways schools can leverage paid advertising:
- Identify the goals of the paid advertising campaign (e.g., increased website traffic, increased enrollment)
- Research and select relevant keywords and phrases to target
- Create targeted campaigns with specific ad copy and creatives
- Use analytics tools to track the success of the paid advertising campaign and make adjustments as needed
By creating targeted campaigns and regularly testing and optimizing ad copy and creatives, educational institutes can effectively promote their programs and reach their goals through paid advertising.
An eye-catching website is visually appealing and engaging, and effectively communicates the school’s brand and value proposition to visitors. Here are some fundamental elements of an eye-catching website for an educational institute:
- A clear and intuitive navigation structure that makes it easy for visitors to find the information they are looking for
- Engaging and high-quality visuals, such as images and videos, that showcase the school’s programs, faculty, and student life
- A clean and modern design that is easy on the eyes and reflects the school’s brand and personality
- Well-written and informative content that communicates the school’s value proposition and programs
- A responsive design that ensures the website looks and functions well on different devices (e.g., desktop, mobile)
- Calls-to-action (CTAs) that encourage visitors to take the desired action (e.g., request more information, apply for a program)
In conclusion, educational institutes can use a variety of digital marketing strategies to attract and retain students in 2023. By leveraging SEO, social media marketing, content marketing, email marketing, influencer marketing, video marketing, and paid advertising, schools can effectively promote their programs and build their brand online.
However, the organization alone can’t handle all the marketing campaigns. They might need the help of a professional digital marketing agency. We have one such prestigious digital marketing agency in Ludhiana, catering to clients in India and beyond. They have helped many companies reach the pinnacle of generating revenue through their strategized social media campaigns.