Digital marketing is now the basic need to increase the reach of your business. Many brands rely heavily on digital marketing to promote their products and services.
Email marketing is another technique to promote your brand online and attract potential customers. But what exactly is Email Marketing?
What is Email Marketing?
Email marketing refers to sending advertising messages to people via email. It involves using email to contact potential customers.
It is considered an impactful marketing channel to promote your brand. It also includes sending commercial messages through email to request business.
Email is one of the oldest forms of digital communication. And yet, it is also one of the best D strategies. Its high ROI makes it highly effective for businesses.
Why Email Marketing?
Despite all the latest modes of digital communication, emails are still in use. This is mainly because of its high efficiency and returns on investment rates.
The number of people using email increases every year. This indicates that a large number of people use emails for business communication. Hence, email marketing allows you to reach potential buyers.
Email marketing makes a huge contribution to acquiring customers. Thus, many businesses rely on it to generate leads and convert more prospects.
Basic Email Marketing Practices to Follow
- Welcome Emails
This is considered to be the first step in email marketing. It is necessary to send welcome emails to potential buyers who opt-in to receive emails.
Primarily, it ensures your customers that the sign-up is complete. It also makes it easier for you to connect with new subscribers.
Welcome emails should include an introduction of your business and yourself. It should have a tailored list of your best content. Some brands offer a discount in their welcome emails to attract more people. This increases the conversion rate.
- Clever and Concise Subject lines
The subject line of your email might be the first thing your customers see. It makes sense that they decide to read the mail based on the subject.
For this reason, it is suggested to use a catchy subject line that compels people to open your mail. Be creative with the subject of your emails.
Subject lines should also be short because they get cut off beyond 30-50 characters. It should inform the reader about the content of your mail.
- Personalization
Email personalization is a great way to enhance your email marketing strategies. Statistics say that people tend to open personalized emails more.
Including the name of your customer in the mail is the most common way used to personalize promotional emails. It can also help to use general user data like birth dates, to send them personalized messages.
That being said, it is necessary to know the limits. Too many personal details can creep out your buyers.
- Frequency
Email marketing might boost the visibility of your business but too many emails can have the opposite effect.
The recipients may unsubscribe if you bombard them with too many emails. They might feel overwhelmed by the excessive communication and mark your email as spam.
On the other hand, fewer mails might lead to missed revenue opportunities and poor sender reputation. It also leads to decreased engagement.
Thus, it is important to pick the right email frequency that best suits your brand.
- Select the right Timing
The open and click-through rate of your emails largely depends upon the timing. Thus, it is necessary to decide on the perfect time to send your email.
The best time to send emails is based on the type of your business. The time zone of your geological location also plays an important role.
There are many studies that can help you figure out the perfect timing to send mail that suits your brand.
- Optimize for Mobile use
Nowadays, most people check their email on mobile phones. This means that your mail must be optimized for mobile use.
It is essential to design your emails in a mobile-friendly format. This will generate higher interaction from the readers.
- Manage your Mail List regularly
Adding each name individually to your mail list might seem time-consuming but it will serve you better in the long run. Getting recipients organically will help you curate an engaged customer base.
This also increases your email deliverability. It is also important to clean and update your mailing list on a regular basis.
Although most people will unsubscribe if they are no longer interested, some will ignore your mails. This can affect your delivery rates.
For this reason, it is suggested to regularly manage and update your mail list.
- Make UnSubscription easy
Although you want your mail list to be as long as possible, it is also important to make unsubscribing easy.
If you make the unsubscribe process difficult, many uninterested users will just ignore your mail. This will have a huge impact on your deliverability rate.
Whereas, some other recipients might mark your email as spam. This must be avoided at all costs. So, it is important to make unsubscribing easy for customers who are no longer interested.
Some other factors needed to make the best email marketing strategy are:
- Add high-quality visuals
- Review the landing pages
- Avoid ‘no reply’ addresses
- Keep your emails brief and easy to skim
- Optimize the preview text
Summing Up
Email marketing is one of the best digital marketing strategies. It not only boosts your sales but also reels in a new audience for your business.
It provides a way for you to connect with your customers and gain direct feedback through their reply mails. Following good email marketing strategies can enhance the visibility of your brand.
Henceforth, it is essential to build a satisfactory email marketing strategy that works best for you and suits your business.